https://tedebc.ufma.br/jspui/handle/tede/4037 2026-09-15T12:05:54Z https://tedebc.ufma.br/jspui/handle/tede/7229 Título: Guia alimentar para a população brasileira e seus 10 anos sob a perspectiva do jornalismo online brasileiro Autor: BARCELOS, Denise Corrêa Primeiro orientador: ROCHA, Larissa Leda Fonseca Abstract: This dissertation investigates the ten-year trajectory of the current version of the Dietary Guidelines for the Brazilian Population (GAPB), published in 2014 by the Ministry of Health, from the perspective of narratives constructed by Brazilian online journalism. The DGBP represented a paradigm shift by moving the focus from isolated nutrients to the social, cultural, and sustainability dimensions of the act of eating. By retracing the path taken since the Guidelines' creation and examining how they were presented by national news websites, the primary objective is to understand the historical-cultural relationship of the publication with Brazilian society and collective health throughout its existence, based on journalistic narratives. The specific objectives are: 1) to conduct a landscape analysis of communication, health, and the conception of the GAPB; 2) to establish the corpus used as a sample of how the Guidelines were presented by Brazilian news websites, considering both traditional and independent journalism; 3) to understand the types of news published and their impact on the population; and 4) to reconstruct the history of the Guidelines from the perspective of Brazilian digital journalism. The theoretical framework is based on authors such as Bueno (2009), Melo (2014), Lima (2013), Jenkins (2009), Minayo (2023), Berger (2008), Sodré (1999), and Baird (2016). Methodologically, the research adopts a qualitative approach based on the combination of Ginzburg’s Evidential Paradigm (1989), Courtine’s contributions (2013), and Becker’s Mosaic (1993) to construct the historical-cultural relations with the population and public health, alongside biography writing techniques presented by Neto (2022). The corpus of analysis consists of 132 articles published between October 2014 and August 2025 on the websites Folha de S.Paulo and O Joio e o Trigo, representing, respectively, traditional and independent journalism. The analysis revealed that, although the Guidelines are a global scientific reference, their dissemination to the population is mediated by the outlets' editorial lines. The results indicate that Folha de S.Paulo uses the GAPB predominantly as a source of technical authority to validate individual health recommendations, while O Joio e o Trigo adopts a stance of political advocacy and denunciation, using the Guidelines to expose conflicts of interest within the food industry and agribusiness. It is concluded that journalism played a fundamental role in maintaining the Guidelines' relevance in the absence of continuous institutional campaigns, although challenges persist in democratizing this information to improve public health indices in Brazil. Instituição: Universidade Federal do Maranhão Tipo do documento: Dissertação 2026-05-21T00:00:00Z https://tedebc.ufma.br/jspui/handle/tede/7191 Título: O net-ativismo indígena e a covid-19: uma análise da página da articulação dos povos indígenas do Brasil no Instagram Autor: SOUSA, Isabel Maria Lima Primeiro orientador: GOMES, Denise Cristina Ayres Abstract: The research is dedicated to understanding how the Articulation of the Indigenous Peoples of Brazil (APIB) develops net-activism, based on the analysis of the APIB page on the digital social network Instagram, in the context of the Covid-19 pandemic that has hit the world since 2020. The study aims to understand the ways of facing Covid-19 disclosed in APIB’s profile, identify the themes disseminated in the page and reflect on communication as a strategic space for political articulation of subordinate groups. To understand the net-activist practices of indigenous peoples in Brazil, we will use the theoretical contributions of Di Felice (2012, 2013, 2017, 2018) on net-activism and Pereira (2007, 2017). The imaginary as atmosphere, collective expression and reflection of the group where the individual is inserted (MAFFESOLI 2001, 2006, 2020), the technologies of the imaginary (SILVA, 2020) are articulated as notions to understand the role of APIB in the pandemic period. As we investigate an ongoing phenomenon, the research was conducted with the methodological support of the Case Study (YIN, 2003), which proposes a combination of methods and techniques. Thus, we conducted semi-structured interviews, bibliographic research and analysis of 328 publications related to the pandemic from April to June 2020 using the Content Analysis methods proposed by Bardin (2011). The analysis of the publications is divided into three categories, dedicated to exploring the origin of the publications, the characteristics of the publications and the themes of the publications. Investigating the origin of the publications, of the 328, 52 % are authored by APIB and the remaining 48 % are from other profiles, including indigenous organizations, indigenous partners and environmentalists, evidencing a network of contacts and circular strengthening of these organizations. As characteristics, we listed the publications with informative character and those that call followers to actions, considering, based on Di Felice's contributions, that information is part of the mobilizing strategy. In the investigated period, the disclosure was the dominant characteristic, informing about prevention, disclosure of actions to combat the advance of the disease, events, and accountability. In the themes, APIB presented 7 main themes in this time period, with emphasis on the publications on Confronting Covid-19, and the dissemination of data in case bulletins. The content released by APIB from April 22 to June 22, 2020 also presents the diversity of the indigenous peoples of Brazil, evidenced by information in images and captions that highlight the peoples. Publications were also made in indigenous languages, influencing the current imaginary, taken by stereotypes and a generic vision of the indigenous peoples. Instituição: Universidade Federal do Maranhão Tipo do documento: Dissertação 2022-09-13T00:00:00Z https://tedebc.ufma.br/jspui/handle/tede/6758 Título: A Educação Midiática no combate à desinformação: experiências de uma pesquisa-ação com jovens em Rondon do Pará Autor: GUSMÃO, Camila Rocha Primeiro orientador: SOUZA, Elaine Javorski Abstract: Media Education has been identified as a possible alternative for society to develop mechanisms for critically reading the information disseminated by the media, especially on the internet. This dynamic of qualifying content consumers primarily acts against the spread of false information that threatens democracy. We understand this concept as the process of teaching about the media and how it works, aiming to promote students' critical and creative thinking regarding what is consumed and produced in this environment. From this perspective, the general objective of this dissertation is to understand how the inclusion of a Communication professional in the daily routine of the Dionísio Bentes de Carvalho School, in Rondon do Pará/PA, can support the implementation of activities focused on the competencies and skills recommended by the Base Nacional Comum Curricular (BNCC – National Common Curricular Base). The method adopted for the analytical development of this study is action research, based on the guidelines of Thiollent (2011). We chose this methodology because we consider it the most appropriate in the context of Media Education, based on the following hypotheses: (H1) The Dionísio Bentes de Carvalho School is unable to effectively address and develop the media competencies and skills established in the BNCC due to the lack of specific teacher training and technological resources; (H2) Ongoing media education activities led by a communication professional support the development of students’ critical thinking skills. The theoretical approach focuses on the intersection between Communication and Education, engaging with concepts such as Freire’s Pedagogy of the Oppressed (1987), Dewey Pragmatism (1915), Martín-Barbero Communication and Culture (2014), and Buckingham Media Education (2003). The research is conducted with a second-year high school class in the only public secondary school in the municipality. This study highlighted the school's limitations in delivering certain content due to infrastructure issues, such as internet access, and the lack of specialized professionals in the field. Furthermore, the activities developed at the school appear to have contributed to the development of critical thinking through Media Education. Instituição: Universidade Federal do Maranhão Tipo do documento: Dissertação 2025-05-09T00:00:00Z https://tedebc.ufma.br/jspui/handle/tede/6757 Título: A arte de conquistar o ouvinte: estratégias narrativas em podcasts na era da economia da atenção Autor: SILVA, Wellington Borges da Primeiro orientador: MUSTAFÁ, Izani Pibernat Abstract: This work aims to identify how narrative podcasts are constructed to attract listeners’ attention. To do this, we will analyze the productions Praia dos Ossos and O caso, Últimos Passos. We take into account that such podcasts need to stand out in the attention economy scenario2 , in which there is a large amount of content competing for the public's attention. Our objective is to understand what strategies are used to capture attention for long stories narrated in audio. As a methodology, we propose a multi-method approach, inspired by Podcast Audiostructural Analysis to analyze content within categories such as: type of narrative (1st or 3rd person); chronology (episode follows historical order or not); font classification; use of tracks, use of sound effects; and use of tension hooks. We will also conduct semi-structured interviews with those responsible for the productions. As hypotheses, we consider that such podcasts explore the particularities of on-demand listening and use narratives on the edge of fiction, frequently postponing the climax and endings, to capture the attention of listeners. Instituição: Universidade Federal do Maranhão Tipo do documento: Dissertação 2025-02-25T00:00:00Z